BeautY in detaiL / stYLe
YOUTH CODE
woRlDwiDe beauty tRenDS
1839 1:1.6 the first known beauty pageant WAS HELD in England
IS the golden ratio
PERCENT less money people considered ugly earn in comparison to the
10good looking ones
Basic rule for perfect symmetry and beauty of the human body dates back to Leonardo da Vinci and his “ golden ratio “ theory . it ’ s a specific ratio of the width of the face to its height , a precise distance between pupils of both eyes and certain position of nose and lips in relation to the eyes . the ratio put in numbers is 1:1.62 and it can be found in the faces of almost every celebrity considered beautiful – angelina Jolie , Brad Pitt , colin Farell etc . the fact that your face or body is symmetrical is , however , still not a guarantee for success as different cultures perceive different features as beautiful and what can be desirable in europe or in the us , can be farcical in africa or south america . we don ’ t have to walk miles to understand what western culture finds pretty – it ’ s tall , slim ladies with smooth , wrinkle-free skin and flowing hair , with perfect teeth and curves in all the right places . tan is also desirable , especially for south europeans and americans . redheads and freckles are sexy in ireland and we all know the gorgeous blue eyed , platinum blonde goddesses of sweden .
EUROPEAN ELEGANCE we all work very hard to achieve western perfection ; we sweat in the gym and visit aesthetic clinics to have skilled professionals combat our imperfections for us . in europe , we prefer natural rejuvenation methods such a PrP therapy regenplasma © or Lac- -Lifting , because they ’ re very efficient but not obvious . and we prefer everyone thinking we ’ re just beautiful like that without any external help . czech women are very similar to the French or russian ones in this . we would go miles to purchase the best products and spend hours in the bathroom pre-
not just James Blunt thinks that you ’ re beautiful . we do , too . it doesn ‘ t matter where you ’ re from , how old you are or whether you correspond with the current western beauty standard as it ’ s just one from many , many ideas about how beauty should look like . Pale skin in asia , plump look in mauritania and big bottoms in Brazil are just a fragment of what different nations consider beautiful . set off on a journey with us to discover what desirable features we can find in women around the world .
paring for a date and yet we would look natural and elegant and claim that it only took us five minutes to get ready . in Paris , you can only shop up to size 40 in most shops , because a slim figure is as important as air there . in Prague or st . Petersburg , we ’ re still a bit more benevolent but not as much as in Britain or usa , where you can basically get clothes the size of any amount of X ’ s you feel like . if you weren ’ t born slim or if you ’ ve gained some weight with age and it doesn ’ t seem to go away , stop by our clinic and try Zeltiq coolsculpting ® cryolipolysis . it can help you get rid of up to 40 % of locally stored fat after a single treatment and the fat cells it removes are gone forever . no scalpel , no pain and no recovery time either . You ’ ll be back in your old jeans in no time ! there is no more eager nation to get rid of those extra kilos , however , than Brazil . it ’ s the biggest consumer of diet pills in the world and second only to the us in the amount of plastic surgery performed . it ’ s all about a thin waist with them and it used to be about big bottoms , too but the trend is changing lately and moving from the lower part of the body to the upper – breast enlargements are currently in high demand . and not just plastic surgery preferences are changing in Brazil . although many Brazilians have dark and wavy hair , which was , until now considered very sexy ; at the moment blonde is the wildest craze together with permanent hair straightening .
EXOTIC ODDITIES our effort to look slim would seem very strange to women in the african country of mauritania , as their ideal of beauty is a very plump and chunky woman . they even go as far as to force feed their daughters in order to become more desirable . the more you weigh the better chances of finding a husband you have . and forget about injection Lipolysis or Palomar ® laser , because cellulitis and stretch marks we ’ re so anxious to have removed ,
mauritanian women welcome , as men see them as priceless beauty aspects . and there are more oddities in different cultures ’ perception of beauty , such as scarred stomachs of women of the Karo tribe in ethiopia signalling that they ’ re ready for marriage and childbirth ; or typical female lip and chin tattooing in maori culture in new Zealand is considered very beautiful and desirable . in Japan , women consume collagen-infused food in order for their skin to look younger instead of collagen boosting rejuvenation treatments such as the deepest non-invasive face and body lifting thermage ® which are so popular in the west . unlike thermage ®, there is no scientific background proving the efficiency of collagen-infused meat on the skin . But that doesn ’ t seem to stop the ladies anyhow . and while in asia , pale and light skin is in high demand , indian women paint theirs with henna and other colours to achieve their locally desirable look .
AESTHETIC CRAZINESS dental hygiene in the middle eastern country of oman consists of brushing the teeth with the “ miswak ” stick in order for the lips to become orange in colour , and speaking of dental care , there probably isn ’ t a country more obsessed with it than the us . instead of colouring sticks , however , they seek veneers and professional teeth whitening systems , such as Zoom3 ®, like crazy . and unlike czech patients , the americans sometimes don ’ t know when they ’ ve had enough , as they prefer bright white smiles which tend to be everything but natural . and let ’ s not forget about iran , which is – surprisingly enough – the nose job capital of the world . they perform more than 60,000 rhinoplastic surgeries a year and if you think about how women in iran dress , you may not feel so surprised after all that their beauty is situated in their face . what is , however , a bit odd is that they keep their after- -surgery bandages on for months , even
18 # 5 autumn / winter 2016