Šifra mládí 5 / Youth Code 5 | Page 40

BeautY in detaiL / For men YOUTH CODE male caRe 1994 35 30 Se oficiálně ZRODIL takzvaný „metrosexuál“ V tomto VĚKU už dvě třetiny mužů pozorují určitou ztrátu vlasů PROCENT pacientů estetických klinik jsou muži You may be funny, clever, successful and totally worth it, and yet you may have troubles with attracting the right girl. why? Because – sometimes quite unfortunately – first impressions still count and to make a good one, you must start with the way you look. there are many issues men find themselves troubled with. some of them are quite unchangeable, such as unfavourable height – researchers from the university of utah published a study which argues the idea that a woman’s preference for taller men actually dates back to our caveman days – but most imperfections can be taken care of. THE RISE OF THE SPORNOSEXUALS Let’s start with your body, as the society is growing more and more towards thinking that muscles = success with ladies. You know, the arnold schwarzenegger way. or more precisely, the cristiano ronaldo way, as it’s the famous football player who is considered the first widely acknowledged “spornosexual”, the evolutionary perfected metrosexual. no matter how ridiculous the pimped-up david Beckham-style metrosexual may have looked in the 90s to the regularly showering, basically just antiperspirant using “real man”, the spornosexual is currently considered normal, simply enough because we got used to them. what are those men like? well, their bodies are their temples and their ultimate accessories which they keep on fashioning at the gym into hot commodities, making all the regular men feel ashamed about the absence of a six-pack. they have abs, tattoos, thousands of gym selfies and if you think that wo12 #5 autumn/winter 2016 dear Gentlemen, you may have been asking all your life what ladies truly see in you. is it great hair? a muscular figure? romantic eyes? well, you may be surprised, as it’s not just the look itself that matters. mostly, it’s the charisma and the confidence you radiate. the confidence, however, has much to do with the way you look. what, you weren’t born as handsome as Brad Pitt? never mind! there are many ways of boosting your sex-appeal, if you’re a regular chap with a “nothing special” look. are you ready to find out about them? strap in then and keep reading! men cannot love anything else more than this, then think again. women usually like to keep the vanity to themselves. so forget about ronaldo and try to be yourself. and just for general well being, go to the gym from time to time and visit the aesthetic clinic to try out the laser hair removal. not because it is bad to have hair in general – a bit of a stubble is actually considered very sexy – it’s just a bit uncomfortable to have hair in areas it doesn’t really need to be – such as the back, neck, ears or nose. the laser removal can help you with it once and for all, no pain, no stress, no shaving. A LITTLE HELP a special zed institution can actually help you with your figure, too. For example, if you’re worried by a little bit of a belly, love handles or fat storages in the lower back, you should go and try Zeltiq coolsculpting© procedure. You’ll love it, because a) it’s completely non-invasive, so you don’t have to be afraid of needles, pain or any unpleasant aftermath, b) it’s done in an hour and afterwards you can simply go home without any fuss whatsoever and c) the final effect gradually appears within three months; so if you don’t tell anybody you went to get the help from a professional, nobody will know. it will just look as you’ve been trying a bit harder lately at the gym. that’s actually the best about non- and mini-invasive procedures of aesthetical medicine – nobody knows or even thinks about it, they just feel that you look better but cannot guess why. that’s the real trick, which makes men visit these kinds of facilities more and more often, so you don’t have to be shy about booking at all. and the possibilities don’t end with the body shaping or laser hair removal. on the contrary, there is an extensive range of solutions for whatever problem you may have. A FULL HEAD OF HAIR if you know star trek, you have definitely heard the toast “to perfect eyesight and a full head of hair”, which actually addresses a very common male problem – hair loss. research has shown that at age 35, two thirds of men noticed a certain level of hair loss and by age 50 approximately 85 % of men will have to face thinning of the hair. almost 95 % of the cases are associated with androgenic alopecia, also kn own as male pattern baldness, but it can also have something to do with genetic predispositions, medications, hormonal fluctuation, skin diseases or stress. in order to moderate or to stop hair loss completely, the skin on the scalp must be properly nourished and hydrated. mostly it doesn’t matter what kind of shampoo or hair cosmetics you use because the effectiveness of these products simply cannot penetrate beyond the scalp. it’s a good idea then to undergo the so called mesotherapy. it’s a mini-invasive treatment done by injecting nurturing cocktails straight through the scalp into the deeper layer of it. such cocktails deeply hydrate the skin to support hair growth and you don’t even feel them as the needles are as thin as the thinnest thread. if you wish to help your hair growth a little more, PrP (platelet rich plasma) therapy would be an option why? here’s a bit of biology to explain: our own platelets carry growth factors and these can repair cells as efficiently as nothing else. they command tired cells to regenerate and fix the damaged ones, which can be behind your falling hair. the names of these procedures are regenPlasma® and regenmatrix® and you definitely won’t regret taking advantage of them. NO GLORY FOR THE ASHAMED f your smile is not bright enough, there is always teeth whitening; and smile-lifting or invisible braces if your teeth aren’t straight enough. there are medical lasers to get rid of various skin conditions such as visible spider veins on your nose and cheeks, moles and warts, pigment spots, acne scars and many, many more.