ZEMCH 2015 - International Conference Proceedings | Page 531
International Conference | Bari - Lecce, Italy
Session VII
BPM AND LSS AS ENABLERS OF MASS
CUSTOMIZATION IN CONSTRUCTION
María Dolores Andújar-Montoya1, Virgilio Gilart-Iglesias2, Andrés Montoyo3 &
Diego Marcos-Jorquera2
1 Department of Building and Urbanism, Polytechnic University College, University of Alicante, Carretera de San
Vicente del Raspeig, s/n, 03690, Alicante, Spain, [email protected]
2 Department of Computer Science and Technologies, Polytechnic University College, University of Alicante, Carretera
de San Vicente del Raspeig, s/n, 03690, Alicante, Spain, [email protected], [email protected]
3 Department of Software and Computing Systems, Polytechnic University College, University of Alicante, Carretera de
San Vicente del Raspeig, s/n, 03690, Alicante, Spain, [email protected]
Abstract
Mass customisation (MC) is a potential marketing strategy to ensure a competitive advantage in the current business environment that is characterized by global competition, market
fragmentation and demanding customers with a tendency in most cases to differentiation
and uniqueness. To translate this competitive edge also to the reality of the building construction, the present paper proposes the application of Business Process Management (BPM)
strategies and Lean Six Sigma (LSS) philosophy for managing construction sites. The main
challenge is to get through the integration and synergy of both an efficient and sustainable
management of the construction works by improving performance, and thus, making possible MC in construction projects. With the implementation of tools and principles based on
LSS philosophies is intended to reduce the variability derived from the variety of options that
involves MC and which directly affects quality and time delivery. All this supported by BPM
strategy and its associated technology that will enable the automation of processes, its control and the management of potential changes, and giving the agility to an organisation to
adapt itself to the changing environment and responding to unforeseen. Being this agility a
key aspect to achieve mass customisation.
Keywords
BPM, Business Process Management, Lean Six Sigma, Mass customisation, Construction
management
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