THREE-DIMENSIONAL SOCIAL MEDIA VIDEOS AMP CAPITAL SHOPPING CENTRES SYDNEY , AUSTRALIA

APM JETSO APPS APM HONG KONG

MANAGEMENT COMPANY : KAI SHING MANAGEMENT SERVICES LIMITED OWNER : SUN HUNG KAI REAL ESTATE AGENCY LIMITED

FESTIVAL WALK ‘ U CARD APP ’ CAMPAIGN 2014 FESTIVAL WALK HONG KONG

MANAGEMENT COMPANY : MAPLETREE GREATER CHINA PROPERTY MANAGEMENT LIMITED OWNER : MAPLETREE GREATER CHINA COMMERCIAL TRUST

JOY CITY TRAFFIC SIMULATION AND FORECAST SYSTEM JOY CITY BEIJING , CHINA

OWNER / MANAGEMENT COMPANY : COFCO LAND LIMITED

LANDMARK NORTH – ‘ CREATE NEW MODE OF WECHAT LIFE ’ LANDMARK NORTH HONG KONG , HONG KONG

MANAGEMENT COMPANY : KAI SHING MANAGEMENT SERVICES LIMITED OWNER : SUN HUNG KAI PROPERTIES

AMP Capital Shopping Centres used multidimensional technology to create a series of short , threedimensional videos promoting their core principles for use on their social media channels .

apm ’ s ‘ Jetso Apps ’ utilises iBeacon technology to track and reward smartphone users , and direct them to specific mall locations . This is combined with a Facebook app that promotes online giveaways redeemable in the centre .

Festival Walk ’ s ‘ U Card App ’ was specifically developed to innovatively target a neighbouring student market . The multitiered campaign incorporates technology , social media and public relations to reach the traditionally elusive youth market segment , resulting in significant traffic and sales revenue increases .

Joy City ’ s big data forecast system simulates and calculates traffic distribution of brand layout plans at the drawing stage , thereby identifying problems and offering optimisation and adjustment solutions .

Landmark North in collaboration with the WeChat platform launched its ‘ WeChat Life ’ app , bringing added convenience to mobile device users , whilst providing a channel to relay retailer promotions .

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