MARKETING | CATEGORY ONE
2015 Asia Pacific Shopping Center Awards
CAUSE RELATED
MARKETING
‘INCHEON 2014 ASIAN PARA
GAMES – DARE TO DREAM’
PLAZA HOLLYWOOD
HONG KONG
FUTURE ARCHITECTS @ SM
LIFESTYLE CENTER
SM LIFESTYLE CENTER
XIAMEN, CHINA
MY HERVEY BAY: COMMUNITY
PHOTOBOOK
STOCKLAND HERVEY BAY
PIALBA, AUSTRALIA
ONE MAN’S WISH
SUNWAY PYRAMID
SHOPPING MALL
BANDAR SUNWAY, MALAYSIA
MANAGEMENT COMPANY:
PLAZA HOLLYWOOD LIMITED
OWNER: THE WHARF
(HOLDINGS) LIMITED
MANAGEMENT COMPANY:
XIAMEN SM CITY CO., LTD
OWNER: SM PRIME HOLDINGS
OWNER/MANAGEMENT
COMPANY: STOCKLAND
MANAGEMENT COMPANY:
SUNWAY REIT MANAGEMENT
SDN BHD
OWNER: RHB TRUSTEES
BERHAD
The ‘INCHEON 2014
Asian Para Games’
involving several high
profile sports, were
staged in-centre to
support and bring
awareness to the
importance and
success of sport to
the disabled. The 2014
Games were part of
Plaza Hollywood’s
ongoing strategy to
promote sport inclusion
for the disabled and
equality amongst all
people.
6
SM Lifestyle’s annual
Future Architect
Competition is
designed to foster
creative thinking
and design skills
amongst architectural
university students. The
competition engaged
182 teams comprising
of 1,100 university
students, competing
to construct a 9sqm
hardboard replica
showcasing their vision
of the ‘house of the
future’.
The My Hervey Bay
Community Photobook
evolved from a
desire to engage the
community in the
centre’s redevelopment.
Residents were asked
to submit their favourite
images capturing
Hervey Bay’s unique
coastal lifestyle and
environmental beauty in
their own photographs.
A quality coffee table
publication was
produced showcasing
many images with
customer recognition
and was utilised as a
gift during the centre’s
opening.
The Sunway Pyramid
team united to repair
a small village in a
neighbouring remote
community desimated
by massive flooding.
The centre’s team
undertook multiple
tasks including cleaning
and reparing homes
and community facilities
in advance of the Lunar
New Year. The pinnacle
of the programme was
the staging of a massive
feast and fireworks
celebration allowing
thousands of local
families whose lives
had been desimated by
the natural disaster to
celebrate the New Year.
A KALEIDOSCOPE OF COLOURS
UNITED SQUARE SHOPPING
MALL AND VELOCITY@NOVENA
SQUARE
SINGAPORE
OWNER/MANAGEMENT
COMPANY: UOL GROUP LIMITED
UOL Group of malls
partnered with Very
Special Arts Singapore
to host ‘A Kaleidoscope
of Colours’—a series
of art-based activities
designed to raise
awareness and funds
for children with
disabilities.