2015 ASIA PACIFIC SHOPPING CENTER AWARDS
WE HEART HEARTKIDS
BROADMEADOWS SHOPPING
CENTRE
BROADMEADOWS, AUSTRALIA
CHIFLEY HIGHRIDERS
CAMPAIGN 2015
CHIFLEY
SYDNEY, AUSTRALIA
OWNER/MANAGEMENT
COMPANY: FEDERATION
CENTRES
MANAGEMENT COMPANY: IPOH
MANAGEMENT SERVICES PTY
LTD
OWNER: GIC REAL ESTATE
PTE LTD
Broadmeadows
Shopping Centre
implemented a 10-day
multifaceted fundraising
campaign to support
HeartKids—a charity
that is dedicated
to raising funds for
children suffering
from heart disease.
The programme
featured superheroes,
handcrafted cards, and
lover’s padlocks on
a ‘fence of strength’
raising funds and
awareness for this
special cause.
Chifley Towers
commerical and retail
tenants united to
raise funds for the
Victor Chang Cardiac
Research Institute.
Companies with
employees sharing a
passion for cycling,
competed in sponsored
teams raising more
than $11,000 during the
3-week-long campaign.
LET’S EXERCISE @ H.A.N.D.S
THE LINK MANAGEMENT
LIMITED
HONG KONG
The Link initiated ‘Let’s
Exercise @ H.A.N.D.S’
a healthy lifestyle
campaign motivating
communities to exercise
to burn calories for a
good cause. Calories
burnt during the
campaign were tallied
and converted into food
donations for the needy.
PINK POWER INITIATIVE
INORBIT MALL
MUMBAI, INDIA
DOGGIE WORLD CUP
MIKIKI
HONG KONG
OWNER/MANAGEMENT
COMPANY: INORBIT MALLS
INDIA PVT. LTD
MANAGEMENT COMPANY:
SUN HUNG KAI REAL ESTATE
AGENCY LTD.
OWNER: SUN HUNG KAI
PROPERTIES
To increase the
community’s support
and bring awareness
to the positive benefits
associated with
women engaging in
professional careers
within India; Inrobit Mall
implemented the ‘Pink
Power’ initiative. This
programme selected
six entrepreneurial
women to establish a
business of their design
in a professional retail
environment, providing
them with guidance and
a rent-free kiosk at an
Inorbit Mall.
Mikiki, in partnership
with a non-profit
veterinary service
and animal welfare
organisation, hosted
the ‘Doggie World
Cup’. The event
staged a series of
interactive programmes
designed to encourage
responsible pet
ownership, pet
adoption, veterinary
advice and reinforce
Mikki’s pet friendly
environment.
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