2015 ASIA PACIFIC SHOPPING CENTER AWARDS
SUNNYBANK $2 FOOD TRAIL
SUNNYBANK PLAZA
BRISBANE, AUSTRALIA
SUMMER PUNCH
THE GALERIES
SYDNEY, AUSTRALIA
STYLE WORKOUT
WESTPOINT SHOPPING CENTRE
SYDNEY, AUSTRALIA
MANAGEMENT COMPANY:
RETAIL FIRST PTY LTD
OWNER: YFG SHOPPING
CENTRES PTY LTD
MANAGEMENT COMPANY:
IPOH PTY LTD
OWNER: GIC REAL ESTATE
PTE LTD
OWNER/MANAGEMENT
COMPANY: QIC
Sunnybank Plaza is
affectionately dubbed
the ‘real Chinatown’ of
Brisbane, located just
12km from the Brisbane
CBD. The centre has
evolved with the local
demographic, now
boasting Brisbane’s
most authentic
Asian dining and
entertainment offer. In
an Australian first, the
Sunnybank $2 Food
Trail was created to take
visitors on a culinary
adventure. Food lovers
from all over South-East
Queensland converged
on the precinct to
graze on a huge variety
of $2 mini-dishes,
showcasing a range of
oriental cuisines, while
enjoying live music,
traditional dancers and
entertainment.
The Galeries
strategically developed
a Christmas campaign
with a point of
difference. In 2014 the
theme was inspired
by a trendy take on
fruit prints. ‘Summer
Punch’ aimed to
create cut-through in a
cluttered market with an
innovative, multilayered
campaign and colourful
celebration of summer.
Results proved
the centre’s target
customers enjoyed a
break from tradition!
With the use of a 20foot converted shipping
container, Westpoint
became home to
a unique 11-day
installation celebrating
fashion, lifestyle and
urban culture; mixing
street style with sneaker
culture and a series of
interactive activations
that resonated with the
Centre’s customers.
Westpoint’s ‘Style
Workout’ Autumn
Winter fashion
campaign featured
a unique in-centre
installation celebrating
fashion, lifestyle
and urban culture,
combined with a
series of interactive
activations.
WINTERGARDEN CHRISTMAS
GIFT BOX
WINTERGARDEN
BRISBANE, AUSTRALIA
MANAGEMENT COMPANY: JLL
OWNER: ISPT
Wintergarden’s
Christmas Gift Box
experiential campaign
creatively encompassed
the concept of gift
giving, whilst capturing
the excitement of
Christmas morning
for each and every
participant. The centre
worked closely with a
designer to develop
creative collateral
and an activation
point surrounding
the concept of gifting
through the visual
representation of a gift
box across all campaign
collateral.
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