THE BALVENIE CRAFT FAIR & WINTER PICNIC STRAND ARCADE SYDNEY , AUSTRALIA |
MANAGEMENT COMPANY : IPOH MANAGEMENT SERVICES PTY LTD OWNER : GIC REAL ESTATE |
HOOPS OF HOPE SUNWAY PYRAMID SHOPPING MALL BANDAR SUNWAY , MALAYSIA |
MANAGEMENT COMPANY : SUNWAY REIT MANAGEMENT SDN BHD OWNER : RHB TRUSTEES BERHAD |
THE SHOPPES LUXURY RE- LAUNCH : DISCOVER YOUR KEY TO A WORLD OF LUXURY THE SHOPPES AT MARINA BAY SANDS SINGAPORE |
MANAGEMENT COMPANY : THE SHOPPES AT MARINA BAY SANDS OWNER : LAS VEGAS SANDS CORPORATION |
V CITY X MINI CREAM WORLD CUP CARNIVAL V CITY HONG KONG
MANAGEMENT COMPANY : KAI SHING MANAGEMENT SERVICES LTD . OWNER : SUN HUNG KAI PROPERTIES
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The Strand implemented a food strategy to highlight the centre ’ s enhanced provider offer . The Balvenie Craft Fair & Winter Picnic , was strategically designed to drive PR , sales and awareness . The fourday event activated a European food market across three levels inviting customers to ‘ curate their own winter picnic ’ across nine food stalls , then enjoy from a picnic seating area created for the event in addition to participate in master classes held hourly . |
Sunway Pyramid ’ s ‘ A Hoopful Christmas ’ embraced the spirit of giving . Draped with red velvet curtains and adorned with bright lights , a wishing booth appeared mysteriously in the centre for 10 days , giving shoppers the opportunity to wish for a gift for their loved ones without knowing if their wishes could come true . Travelling over thousands of kilometres , the Hoopful Christmas crew carried with them meaningful gifts of hope , surprising many with the heartfelt festive wishes from their loved ones . |
To celebrate the completion of a major remix and renovation , The Shoppes at Marina Bay Sands hosted a grand one-night-only re-launch event to firmly consolidate the centre ’ s iconic positioing as a premier shopping destination . The event showcased iconic elements of the centre ’ s mix at unique outposts that guests discovered at an array of locations throughout the centre . |
V city ’ s 2014 World Cup Campaign provided an easily accessible location for youngsters and customers with limited resources to enjoy live broadcasts of the FIFA World Cup games for free . To capitalise on the additional traffic and celebratory mood of the centre ’ s visitors during the World Cup , outpost , events , competitions and interactive games were staged to enhance the event ’ s appeal and customer spending . |