7
August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Concurrent Sessions (continued)
11:15 am – 12:00 pm
B. E-mail Marketing Tactics to Take Your Program Up a Notch
Nikko Grand Ballroom III (3rd Floor)
Despite the buzz around social and mobile marketing in recent years, e-mail marketing
remains the workhorse for communicating, engaging and driving action with shoppers.
With busy inboxes and the rapid growth in mobile e-mail readership, how do mall marketers
break through the clutter and get shoppers into their malls?
In this practical session, you’ll learn:
• The latest methods of capturing e-mail addresses, both online and in the mall
• Designing mobile friendly and responsive e-mails
• Leveraging behavioral data to drive automated programs
• Using e-mail in tandem with SMS and mobile apps
• Using advanced techniques including scoring, dynamic content and automation
• Developing content that breaks through the clutter and engages subscribers
SPEAKER
Loren McDonald
Vice President, Industry Relations
Silverpop, an IBM Company
San Francisco, CA
@LorenMcDonald
Lunch Served Monterey Room (3rd Floor)
12:00 – 12:30 pm