16
August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Friday, August 7
Lunch Served Monterey Room (3rd Floor)
12:00 – 12:30 pm
Blockbuster Presentation Nikko Grand Ballroom I & II (3rd Floor)
12:30 – 1:30 pm
From Data Zero to Marketing Hero; How to Measure Success in Shopping
Center Marketing
What does marketing success look like? Do you know what your key performance indicators
truly are? How do you measure digital channels when results occur in the physical storefront?
In this dynamic keynote from SHIFT Communications’ Vice President of Marketing Technology,
Christopher S. Penn, you’ll learn a seven-part measurement strategy and framework that
will help you ask the right questions of your marketing team and agencies. You’ll learn
what’s important, what’s not, and how to measure your marketing with an eye on bottom-line
impact—with tools you probably already have.
SPEAKER
Christopher S. Penn
Vice President of Marketing Technology
SHIFT Communications
San Francisco, CA
@cspenn
Meeting Adjourns
1:30 pm
Program information current as of July 22, 2015.