GOLD
SOCIAL MEDIA
Centres 150,000 to 400,000 sq. ft. of total retail space
SILVER
LEGO Gets Social at North Hill Centre
North Hill Centre
Calgary, Alberta
Management Company: Bentall Kennedy (Canada) LP
Owner: Westpen North Hill LP and BIM North Hill Inc.
Fashion Influence
Holt Renfrew Centre
Toronto, Ontario
With the launch of the LEGO 2 movie, North Hill Centre created a digital
campaign “LEGO Gets Social.” As a result our social strength reached
1.1 million views within 65 km of the shopping centre over a 16-day
period. Line-ups, 350 deep, began one hour before the mall opened
and 2 hours ahead of the scheduled event. The traffic for the day
was up +13% over Easter Saturday the prior year and best of all, the
excitement and event’s overwhelming participation used only 2.7% of
the 2014 Marketing budget.
Management Company: Morguard
Owner: Pensionfund Realty Limited
Holt Renfrew Centre created a new six-step social media strategy that
included the selection of top Toronto fashion bloggers based on criteria
that included quality and size of audience. Content and event plans
included virtual Twitter parties, seasonal blog posts, contests and
Facebook ads. HRC’s Facebook community gained over 1,400 new fans.
Retailers reported not only a boost in their brands’ online engagement
but in-store sales. This strong new social media strategy kept costs
low and generated solid results.
SILVER
Centres 400,000 to 750,000 sq. ft. of total retail space
SILVER
Countdown to Christmas
Sevenoaks Shopping Centre
Abbotsford, British Columbia
Management Company/Owner: Morguard
Sevenoaks created a simple yet powerful “Countdown to Christmas
Facebook contest”. Staring December 1st, entrants had to “like” or
“comment” on the daily Facebook prize post to qualify. Entrants were
also asked Christmas-related questions on traditions and favourite gift
ideas. By December 24th, Sevenoaks had over 5,000 followers; a 31%
increase in 24 days. Facebook comments totaled over 18, with another
17,400 likes. The contest reached an estimated 512,000 people.
Our Highstreet Blog
Highstreet Shopping Centre
Abbotsford, British Columbia
Management Company/Owner: Shape Property
Management Corporation
Highstreet created a blog that would act as the foundation for all
things social and became a springboard for content. The blog was
developed with two objectives in mind: create killer content for people
to stay engaged and position Highstreet as a local tastemaker, utilizing
regular monthly features, contributions from local experts, unique
events, curated content and dynamic community partnerships.
ICSC CANADIAN SHOPPING CENTRE AWARDS
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2014 AWARD WINNERS