Centres more than 1,000,000 sq. ft. of total retail space
Mixed Use
SILVER
SILVER
Microsoft Opening
Square One Shopping Centre
Mississauga, Ontario
Celebrate MasterCard Memorial Cup at Citi Plaza
Citi Plaza
London, Ontario
Management Company: Oxford Properties Group
Owner: Oxford Properties and AIMCo.
Management Company: Avison Young
Owner: I.F. Propco Ontario 31 Limited
Securing one of only four Microsoft Stores in Canada, Square One
realized the impact of this iconic brand on the perception of the
Shopping Centre. Working closely with the Microsoft team and Veritas,
the Microsoft agency of record, Square One utilized its resources to
catapult Microsoft’s publicity efforts. Through Square One’s social media
and mobile technologies, this grand opening was the most successful
North American Microsoft Store grand opening to date with sales
ranking #1 out of 85 Microsoft Store openings across North America!
With the MasterCard Memorial Cup hockey tournament taking place
in London, Ontario. Citi Plaza, launched a public relations campaign
“Celebrate the MasterCard Memorial Cup at Citi Plaza”. The anchor tactic
was a giant synthetic ice rink in the Centre Court. Hundreds of people
skated on the ice over the 10 days as well as participated in many
contests and viewings of the Memorial Cup. Press coverage and social
media generated over 949,000 impressions.
Centres more than 1,000,000 sq. ft. of total retail space
GOLD
GOLD
Revealing a ‘Twas the Night to Remember
The CORE Shopping Centre
Calgary, Alberta
Changing Perceptions - Yorkd