SILVER
DIGITAL CAMPAIGN
Centres 150,000 to 400,000 sq. ft. of total retail space
GOLD
Win What You Buy
Rockland
Ville Mont-Royal, Québec
Management Company/Owner: Ivanhoé Cambridge
Drive in Style
Billings Bridge Centre
Ottawa, Ontario
The “Win What You Buy” contest was introduced in December
to stimulate holiday sales. Every day, for 31 days, shoppers who
registered through the contest app available on Facebook and
Rockland’s website could win the value of their day’s purchase. Over
4,400 entries and nearly $500,000 in sales were generated through
the contest. Participants spent on average $110, 7% higher than
Rockland’s typical purchase. Facebook likes: +2,204%, driving 7.8 million
digital impressions.
Management Company: 20 Vic Management Inc.
Owner: Capital City Shopping Centre Limited
Billings Bridge used its strong online voice and created “Drive in
Style” Safe Driving Campaign to inspire change. The centre created
a microsite where 1,200 shoppers took a distracted driving pledge
that was posted on Facebook, capitalised on the influence and talents
of 8 local bloggers and leveraged their strong integrated platform of
digital and social media channels that actively engaged 14,000 users. A
distracted driving app contest and a fun in-mall activation that featured
eight community partners successfully encouraged over 22,000
shoppers to drive safe!
Centres 750,000 to 1,000,000 sq. ft. of total retail space
GOLD
Centres 400,000 to 750,000 sq. ft. of total retail space
SILVER
Home Decor Showdown
Southgate Centre
Edmonton, Alberta
Management Company: Ivanhoé Cambridge
Owner: Ivanhoé Cambridge and OPB
Get an ‘R’
Centre Les Rivières
Trois-Rivières, Québec
“Home Décor Showdown”, a one-of-a-kind multi-media campaign
that resulted in an increase in Instagram followers, while achieving
over 664,000 total digital impressions and positive growth across all
its social media platforms. The contest captured the interest of design
enthusiasts across Edmonton, increasing website unique visitors by
27% with a total of 65 submissions. Southgate secured over $25,000
in added value, received over 6.7 million advertising impressions and
10 publicity pieces, effectively raising the profile of Crate and Barrel
and Southgate.
Management Company/Owner: Ivanhoé Cambridge
“Get your R” invited residents to post “selfies” on Facebook holding a
die-cut stylised “R” from the mall’s new logo signature. The contest
generated: over 2,500 photo entries and a Facebook Fanbase lift of
+21%. Participants in “As we R”, tuned into its television partner’s
newscast, listened for the day’s “R” word and registered it on
Les Rivières’ website to win a $2,500 shopping spree generating
an estimated 2,400 entries. The campaign generated 8.5 million
impressions and 1,200 weekly GRPs.
ICSC CANADIAN SHOPPING CENTRE AWARDS
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2014 AWARD WINNERS