RETAIL
RETAIL STORE DESIGN
RETAIL STORE DESIGN
SILVER
Silver
Stores between 2,501 and 5,000 sq. ft. in area
Stores between 5,001 and 10,000 sq. ft. in area
Sleep Country
Calgary, Alberta
Eleganza - Fleur de Lys
Québec, Québec
A new design concept meant to appeal to home
décor customers in malls was created for Sleep
Country corresponding to the company’s expansion
plans into shopping centre locations. In playing with
the idea of sleep and dreams, a playful sense of
humour was introduced.
A specialized hair care boutique with three mall
locations in the Québec City area, Eleganza has been
selling hair products and accessories to both the
general public and professionals in the industry for
the last 15 years. In 2013, the owner decided it was
time to expand the business and move the original
Fleur de Lys boutique into a bigger space within
the mall. At the same time, a new store concept
was needed to both introduce the new product
lines and, with new competition constantly coming
into play, to reclaim the reigns in this category. The
outcome was a design that was a hybrid between
mass-merchandising and a specialty beauty shop.
Based on the overwhelmingly positive feedback
and increased sales performance, a considerable
provincial expansion is now underway.
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