MARKETING
ADVERTISING
BUSINESS-TO-BUSINESS
SILVER
SILVER
Centres more than 1.000,001 sq. ft.
of total retail space
Centres more than 1.000,001 sq. ft.
of total retail space
A Retail Win at DIX30!
Quartier DIX30
Brossard, Québec
Pandora Partnership
Bramalea City Centre
Brampton, Ontario
Owner: Carbonleo - Oxford Properties
Management Company: Oxford Properties Quartier DIX30
Owner/Management Company: Morguard
Newly renovated, Bramalea City Centre reflected
a modern, fresh shopping experience, however,
their Christmas/Santa set was dated and needed
a significant refresh. With limited marketing
funds, BCC’s marketing department developed a
sponsorship strategy that secured Pandora for a
mutually beneficial partnership. Pandora agreed
to the “Bling in Christmas” sponsorship: a 3-year
deal that began in November 2014 for $205,000
cash. An additional $44,795 was paid for a 1 year
In-Mall branding program with all funds allocated
to the marketing budget. The Fulfillment