MARKETING
SOCIAL MEDIA
SOCIAL MEDIA
SILVER
GOLD
Centres 400,001 to 750,000 sq. ft.
of total retail space
Centres 400,001 to 750,000 sq. ft.
of total retail space
Fashion Candy
Halifax Shopping Centre
Halifax, Nova Scotia
Mapleview Muse
Mapleview Shopping Centre
Burlington, Ontario
Owner: Ontario Pension Board
Management Company: 20 Vic Management Inc.
Owner: Ivanhoé Cambridge Inc. & Canapen
(Halton) Ltd.
Management Company: Ivanhoé Cambridge Inc.
Halifax Shopping Centre wanted to position the
centre as a trusted fashion source but also reinforce
that their fashion mix was attainable to all shoppers
regardless of budget. HSC had recognized the
popularity of fashion accessories from their native
app reports. With this insight and the opening
of Michael Kors on the horizon they launched a
“Fashion Candy” Instagram contest. The six-week,
multi-phased contest sweetened the HSC Instagram
community with 96 new followers and doubled
engagement with 400 Fashion Candy contest entries.
During the contest period total sales per square foot
increased by $22 exceeding the goal by 2.5%!
Mapleview Shopping Centre is a premiere regional
fashion destination, featuring the most sought-after
brands in the market, from Apple to Zara. With
increased market competition, Mapleview’s traffic and
sales figures were beginning to plateau. The centre
needed to reconnect with their most influential
shoppers. The launch of Mapleviewmuse.com, a new
online fashion community that’s a first for a Canadian
shopping centre, put Mapleview’s most fashionable
fans in the spotlight – offering big wins every month.
Through this new platform, Mapleview was able
to connect to 600 influential shoppers who would
ultimately turn into true advocates for the Mapleview
brand.
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