MARKETING
EVENT OR SALES PROMOTION
EVENT OR SALES PROMOTION
SILVER
GOLD
Centres more than 1,000,001 sq. ft.
of total retail space
Centres more than 1,000,001 sq. ft.
of total retail space
The Grand Bazaar
Laurier Québec
Québec, Québec
Yorkdale Welcomes the World
Yorkdale Shopping Centre
Toronto, Ontario
Owner/Management Company:
Ivanhoé Cambridge Inc.
Owner: AIMCo and Oxford Properties Group
Management Company: Oxford Properties
Together with Specialty Leasing, Laurier Québec
executed a highly experiential campaign in the
Fall, modeled after the Old World Market Bazaar,
designed to provide retailers the chance to connect
with clients and share new products outside of
the confines of their stores. The Grand Bazaar
also provided Specialty Leasing the opportunity
to incubate the concept for the upcoming holiday
season. Market stalls were fabricated from natural
materials, creating an authentic atmosphere, with
product sampling, demonstrations at Zeste TV’s
food truck, and cross promotions, all enhanced the
experience. Mall sales for September: 3.5%, Traffic
during October’s Market: 17%. Specialty Leasing
revenues: 64%
To better capitalize on Toronto’s rapidly expanding
international and domestic tourist draw, Yorkdale
launched a multi-faceted tourism program to offer
a world-class customer experience and drive sales.
Highlights included hospitality training, a VIP travel
card, shop & stay program and being the first
Canadian shopping centre to accept China UnionPay,
which delivered $10.5. million in retailer sales and
$150,000 gift card sales. Awareness was heightened
with 2.5 million impressions in key tourism
publications and websites. Yorkdale’s efforts paid
off with average expenditures by tourists topping
$396, TripAdvisor recognizing the centre with their
prestigious Certificate of Excellence, and achieving an
ROI of 70%!
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