MARKETING
EVENT OR SALES PROMOTION
EVENT OR SALES PROMOTION
SILVER
SILVER
Centres 750,001 to 1,000,000 sq. ft.
of total retail space
Centres more than 1,000,001 sq. ft.
of total retail space
Culinary Workshops for Kids
Place Rosemère
Rosemère, Québec
The Flower Festival at DIX30:
Let there be blooms!
Quartier DIX30
Brossard, Québec
Owner: Rosemère Centre Properties Limited
Management Company:
Morguard Investments Limited
Increased competition was affecting sales at Place
Rosemère with children’s apparel sales down
-9.9% and traffic down -8% in 2014. An intercept
study revealed the target market was looking for
family entertainment and activities for school-aged
children. Place Rosemère’s idea to teach kids to
cook was innovative among their competitors and
connected with families. All workshops sold out
in one week: a total of 750 children attended 31
cooking classes. Culinary classes for kids cooked
up sales per square foot an incredible +3% in March
2015, over double the goal and started the centre on
a positive sales trend for 2015!
Owner: Carbonleo - Oxford Properties
Management Company: Oxford Properties Quartier DIX30
Large lifestyle centres like DIX30 thrive in the
Spring and Summer when shoppers stroll the
streetscape and enjoy the warmer temperatures.
The centre drove traffic during the Mother’s Day
sales period by offering mothers free bouquets
of fresh cut blooms. Additionally, retailers were
encouraged to offer free samples and gifts on
the boulevards in front of their stores and stylists
were on hand to assist shoppers select the perfect
gift from a virtual gift guide. There were 4,500
bouquets and 3,000 pots and distributed. 542
people accessed the gift suggestions. A survey
revealed that sales increased +37%.
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