MARKETING
EVENT OR SALES PROMOTION
EVENT OR SALES PROMOTION
SILVER
SILVER
Centres 150,001 to 400,000 sq. ft.
of total retail space
Centres 150,001 to 400,000 sq. ft.
of total retail space
Bucket List Series #1 - NYC for New Year’s Eve
St. Albert Centre
St. Albert, Alberta
Coins for Kids
Westshore Town Centre
Victoria, British Columbia
Owner: H & R Reit
Management Company: Primaris Management Inc.
Owner: bcIMC Realty Corporation
Management Company:
Bentall Kennedy (Canada) LP
St. Albert Centre is in the heart of the proud Alberta
town that it calls home. But during the holidays,
the centre has historically played something of a
supporting role – it’s where locals typically turn for a
few last-minute stocking stuffers, usually in mid to late
December. To place St. Albert Centre right in prime
time for holiday shopping, we had to pique interest
earlier, and engage the community with something
really new. Our solution? Offer a once-in-a-lifetme NYC
experience that would drive shoppers into the centre
early in the November shopping season.
In order to help recoup missed sales opportunities
due to a province-wide BC Teachers’ Strike,
Westshore Town Centre implemented Coins for Kids,
a sales promotion that saw customers submit over
$140,000 in store receipts as a means to vote for their
favorite school. The winning school received $3,200
in funding from the centre to help pay for items that
were no longer included in the school budget. Centrewide sales posted the first increase seen since June
of 2014, food court sales increased by 5.8% and the
centre was also able to collect and donate 2,000
pounds of food for the local food pantry.
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