Orange County Convention Center, Orlando, FL | August 30 – September 1, 2015
SUNDAY, AUGUST 30
MONDAY, AUGUST 31
Registration
1:00 – 8:00 pm
Registration
7:00 am – 5:30 pm
Academy
2:00 – 5:00 pm
Breakfast
7:30 – 8:00 am
Leasing Principles for Emerging Professionals
This seminar features invaluable insights, examples,
historical perspective, and in-the-trenches discussion
to teach non-leasing professionals the fundamentals
of the leasing function and how it maximizes asset
value. The rudiments and complete aspects of leasing
from prospecting to closing and store opening are
important steps in the deal making process and will
be discussed. Perhaps more importantly, this seminar
delves into aspects such as “qualifying” a prospect,
understanding merchandising, store design, and the
quality of how a deal fits into the non-financial
aspects of the project.
Opening Remarks and Program Overview
8:00 – 8:30 am
Brad Peterson
ICSC Florida State Director
Senior Managing Director
HFF, L.P.
Orlando, FL
Brahm Z. Scoler
ICSC 2015 Florida Conference Program
Planning Committee Chair
Vice President
Isram Realty Group
Hallandale, FL
History, Evolution and Current Trends
Understanding the Lease and Its Administration
• Using the Pro Forma to Drive Leasing Decisions
• Prospecting & Leasing: Understanding Your Customer
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2015 Florida Retail Report
8:30 – 9:15 am
Pre-Registration is required and an additional
fee applies.
Naveen Jaggi
President, Retail Brokerage Services America
JLL
Houston, TX
Please visit www.icsc.org/2015S37 to register.
Student Networking Reception
5:00 – 6:30 pm
Special Industry Groups (SIGs)
9:30 – 10:45 am
Member-Hosted Reception
6:30 – 8:00 pm
Choose from nine sessions and interact
with your colleagues and peers on issues,
successes and challenges in your segment
of the industry.
If you are interested in being a sponsor,
please visit www.icsc.org/2015FL
Please visit www.icsc.org/2015SIG11 to register
for the SIGs.
Architects/Design and Construction
FACILITATOR
Steven Duffy
Vice President
Cuhaci & Peterson Architects LLC
Orlando, FL
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