2014 Asia Pacific Shopping Center Awards
Social Media Digital
GOLD
AWARD WINNER
The Great Singapore
Sale 2013—Catch the
VivoCity Codeys
VivoCity
Singapore
Owner: DBS Trustee Ltd.
as Trustee of Mapletree
Commercial Trust
Management Company:
Mapletree Commercial
Trust Management Ltd.
VivoCity’s experiential and
digital campaign featured
a family of four giant
QR code mascots who
when spotted, provided
customers the opportunity
to ‘scan’ them to receive
instant reward vouchers.
Game-2-Win
AMP Capital
Shopping Centres
Sydney, Australia
The interactive, web-based
‘Game-2-Win’ campaign
engaged online and incentre shoppers from 15
AMP Capital Shopping
Centres to compete
against each other in
an ‘Amazing Race’ style
competition.
Christmas Style
Influencers
Ipoh Management
Services
Sydney, Australia
Style influencers with
strong Instagram
networks were featured
in Ipoh’s cross-centre
Christmas campaign,
generating over 5 million
online impressions, and
impressive increases to
centre sales and traffic.
Christmas @ LuLu
LuLu Mall
Kochi, India
Owner: LuLu Group
Management Company:
LuLu International
Shopping Mall Pvt. Ltd.
LuLu Mall’s Christmas
campaign leveraged
their strong social
media presence through
Facebook, Twitter and
YouTube to entertain and
draw customers to the
centre during their first
festive season.
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