Emerging Technology
GOLD
AWARD WINNER
apm’s World Cup Go!
Go! Goal! Promotion
Campaign
apm
Hong Kong
CATEGORY TWO
New Media
Owner: Sun Hung Kai
Real Estate Agency
Limited
22
Joy City 3.8 mobile
payment festival
Love Message @
Harbour City
Chaoyang Joy City and
Shanghai Joy City
Beijing, China
Harbour City
Hong Kong
Owner: Cofco Land
Limited
Joy City partnered
Management Company: with Alibaba to provide
Kai Shing Management consumers the option to
scan QR product codes
Services Limited
with their mobile device to
apm celebrated World
receive instant coupons,
Cup 2014 with footballand to pay for their
themed art exhibits, native purchases via Alipay.
Brazilian animal exhibits,
real-time microblogging
and an innovative footballthemed Augmented Reality
(AR) game.
Owner: Wharf Estates
Limited
Management Company:
Harbour City Estates
Limited
Harbour City’s innovative
3D love messaging
app combined with an
innovative campaign,
successfully drew mall
traffic and customer
engagement during their
‘Double Valentine’s Day’
Promotion.