2014 Asia Pacific Shopping Center Awards
GOLD
AWARD WINNER
60-Day Christmas Party Fashion Ink
@ Harbour City
Hyperdome Shopping
Harbour City
Centre and Westpoint
Hong Kong
Shopping Centre
Australia
Owner: Wharf
Estates Limited
Owner/Management
Company: QIC GRE
Management Company:
‘Fashion Ink’ celebrated
Harbour City Estates
the connectivity of style,
Limited
fashion and celebrity
Harbour City’s “60-Day
through body art. The
Christmas Party” featured multi-channel campaign
six waves of “Best of
helped to establish the
the Best” promotions,
QIC centres as both
sustaining customer
experiential and fashion
engagement through
destinations.
innovative initiatives
combined with continuous
anticipation.
Lunchgustation
Christmas Naturally
The Myer Centre
Brisbane, Australia
Noosa Civic
Shopping Centre
Noosaville, Australia
Owner: Perpetual
Trustees Australia
LTD and ISPT
Owner/Management
Company: QIC GRE
Management Company: The ‘Christmas Naturally’
CFS Property Trust Group campaign leveraged the
community’s eco-centric
Lunchgustation—a
attitude, and featured
culinary journey featuring locally produced natural
a ten-course dining
products, and a living
experience, successfully Lilly Pilly Christmas tree
helped The Myer
as a gift-with-purchase
Centre reposition their
incentive.
refurbished food court as
the preferred destination
for lunchtime dining.
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