Marketing Positioning
GOLD
AWARD WINNER
Find Dining at Rhodes
Year-round Art Exhibition We Are The Makers
Rhodes Waterside
Rhodes, Australia
Shanghai IFC mall
Shanghai, China
CATEGORY ONE
Owner: Mirvac and Perron Owner: Sun Hung Kai
Properties Group
Management Company:
Management Company:
Mirvac
Sun Hung Kai Business
To establish Rhodes
Service (Shanghai)
Waterside as a lifestyle
Co., Ltd.
& dining destination, the
Shanghai IFC mall’s
‘Find Dining’ campaign
included daily promotions exhibition of miniature
collections from different
from 6:00 – 9:00 pm,
parts of the world
Facebook contests and
generated a 13% increase
free movie tickets for
year-over-year in centre
purchases of over $30.
traffic, and achieved $4.5
million in revenue during
the campaign’s run.
10
Strand Arcade
Sydney, Australia
Owner: GIC Real Estate
Management Company:
Ipoh Pty Ltd.
The Strand’s ‘We Are
The Makers’ campaign
illustrated the artisan
process and the quality of
retailers’ offerings beyond
cost, helping to reinforce
the centre’s positioning
of ‘Craftsmanship and
Authenticity.’
Virtuous Retail Positioning Strategy
for VR Surat
Virtuous Retail
(VR Surat)
Surat, India
Owner: Virtuous Retail
Management Company:
Virtuous Retail Services
Pvt. Ltd.
VR Surat introduced
brand giants Zara, Marks
& Spencer, Swarovski,
Tommy Hilfiger, Gant,
and Nautica into the
region, successfully
changing perceptions of
the region’s consumer
market potential.