Online Advertising
BioTechniques.com delivers an average 95,365 user sessions and 221,346
page impressions each month – as certified by BPA Worldwide – the same
organization trusted to provide accurate print statistics. BioTechniques.com
is the only life sciences website to have its online traffic audited in this way.
Banner Ads
Banner ads include rich media
options, cost-per-thousand
pricing, and targeting by:
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site-search keywords
country
time
context
behavior
domain
Where do you usually first learn about new life science
products, services, methods, and technologies?**
Posters/Poster Halls
69%
Manufacturer’s Websites
47%
Online Searches
66%
Online Ads
Multimedia
Webinars | Podcasts | Videos
BioTechniques can host and
promote your existing multimedia
content and help produce original
multimedia content.
71%
Newsletter Ads
68%
Promotional Emails
86%
0
Contact your sales rep for a custom
package for creating, hosting, and
promoting your multimedia content
through print, online, newsletter
and direct mail options.
Webinars and Podcasts
Partner with BioTechniques to produce
a scientific webinar and have us deliver
a qualified audience and leads to your
company. Webinars are featured for one
year, then indexed and archived online
as podcasts.
Video of the Week
Prominently display a company or product
video on the BioTechniques home page
for a week or more. Videos are displayed
in a prime area of the homepage and in
the Multimedia section.
Over 86% of subscribers
rate the overall quality of
the Poster Hall as good
or better.**
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50
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90
Poster Hall
Publishes March, June, September, and December online
Extend the reach and usefulness of poster presentations through the
BioTechniques unique digital Poster Hall and on BioTechniques.com. Both
are published quarterly through emails, newsletters, and website promotions.
Posters are featured online for one year, then indexed and archived.
Highlights:
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content throughout the year
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newsletters on a rotating basis
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published in the Multimedia section of BioTechniques.com
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additional traffic to this popular section
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search engines, driving additional traffic to posters
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*June 2010 BPA Statement
**Publisher's own data