BAGISM.
Lennon and Ono created the term ‘Bagism’ in an attempt to satirize both discrimination and stereotyping. The idea was to wear a bag over your entire body so that you couldn’t be judged on the colour of your skin, gender, hair colour, age or anything else for that matter. It forced the listener to only focus upon the message that the person in the bag was trying to convey, rather than on their appearance.
On the 31st March 1969 John and Yoko attended a press conference in Vienna, where they introduced bagism to the world and described it as a way of “total communication” as they could not be seen, only heard.
"What's Bagism? It's like... a tag for what we all do, we're all in a bag ya know, and we realised that we came from two bags, I was in this pop bag going round and round in my little clique, and she was in her little avant-garde clique going round and round, and you're in your little tele clique and they're in their...ya know? and we all sort of come out and look at each other every now and then, but we don't communicate. And we all intellectualise about how there is no barrier between art, music, poetry... but we're still all "I'm a rock and roller, he's a poet" … so we just came up with the word so you would ask us what bagism is, and we'd say WE'RE ALL IN A BAG BABY!"
Opposition to the vietnam war.