Yourcaddy #4 | Page 79

IJP design is of course the fashion baby of Ian James Poulter. Established in 2007 after he threw off the shackles of paid for sponsors and set out to create a brand that encompassed the ideals of what he thought the modern game needed. The styles in each line echo Poulters’ persona, a colourful and smart design ethos that’s not afraid to get up in people’s faces. The men’s line has had great success since its inception, and although Ian wasn’t wearing his own attire during recent Ryder Cups, his on course performances have put himself and the design brand in the spotlight. The growth in the brand has now taken IJP Design from a men’s only collection on to lines created for boys and women, and is now sported on the Ladies Tours by the likes of Hannah Burke. The line has the perfect balance between performance golf clothing, function and femininity. The collection has been designed so every piece works together, creating numerous outfit combinations, meaning that with just a few pieces from the collection every lady can create the perfect golfing ensemble. IJP offer everything from golf shirts to golf jumpers through to skorts and golfing accessories. 79 | YOURCADDY MAG - ISSUE 04