WHAT IS GOLF JUICE?
Golf Juice has been an incredible evolution from
online golf videos to a golf entertainment show
just recently commissioned by Sky Sports.
Golf Juice was initially an online golf platform
with original video content covering amateur and
professional golf.
However, three golf fans started discussing the
idea of a golf entertainment show in the spring
of 2014. Thinking, knowing and hoping that golf
can be and should be more entertaining, inclusive
and diverse than it currently is.
The idea grew and flourished. Over a few months
the founders of Golf Juice, Rab Makki, Chris
Sweetnam and Tom Whiting developed the
idea. Between them they have a combination
of commercial, digital, production and media
experience.
SQUEEZING
THE BEST OUT
OF GOLF
From their own golf experience and talking to
those in the industry, players, fans and those with
currently no interest in the sport they developed a
strong set of ideas for a show concept.
They felt that Golf needed a lighter entertainment
show, in a “Soccer Am” or “Top Gear” style.
Current golf serves the golf connoisseur, but they
felt it needed something more entertaining for the
casual fan.
The show needed to be respectful to the heritage
and tradition of golf but also had to bring in a new
young and diverse audience of millennials for the
future. The Golf Juice mantra is “grow, diversify,
be inclusive... but mostly have fun”
The show concept was pitched to Sky Sports
Executive Producer of Golf, Jason Wessley in
the summer of 2014. He gave the guys the
opportunity to develop their ideas and put
together a pilot, which was filmed in March 2015
at Top Golf, Watford.