Vice golf entered in to the golf market in 2012, they are
a German manufacturer but as of 2014 have brought
their product to the UK and US markets. The aim is to
enrich the golf ball market through young designs, highest
quality products and a completely new marketing concept
in the premium quality segment. VICE GOLF offers four
technically challenging, playable PGA Tour golf balls,
which were developed by independent, international
testing institutes and classified par with market leaders.
So in order to “enrich the market” what do you have to
do? Well you have to compete in three different areas:
Marketing, technology and price.
Marketing, these guys are good. They obviously don’t have
the advertising budget of Nike, Titleist and Taylormade but
what they have done is carved themselves a place within
the minds of a younger golf generation. The packaging
and sales message that they present is fresh and vibrant,
everything from the logo on the ball to the packages they
are wrapped in screams cool, sheek and classy. Not only
have the given the brand a completely different feel to
anything else that’s on the market through the striking
imagery used in their marketing campaigns, they also allow
you to individualise your balls straight from the production
line with personal messages, images and company logos.
THE TECH:
Vice have introduced a range of 4 balls, The Tour, The Pro, The Drive and an all-encompassing women’s ball.
Have you fallen victim to the rampant vice that is the game of golf?
To you, it‘s more than just a game. Has it become your passion?
Are you addicted to those little white balls?
Don‘t be ashamed of your vice. Let it run wild instead.
EMBRACE YOUR VICE!
ISSUE 02 | YOURCADDY
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