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HEALTH
INTERNATIONAL
AROGYA 2017
PROMOTING THE BRAND OF
AYUSH WORLD OVER
The four-day event that included exhibition and conferences from December 4-7,
2017, concluded with deliberation and discussion on business opportunities in
Integrative Healthcare, building the brand AYUSH, global regulatory issues on
AYUSH and matters related to standardization and regulation.
Call was given for ‘trans-disciplinary approach’ to promote Integrative healthcare
framework.
Opportunites were explored on how the huge international market for alternate
medicine can be further exploited as AYUSH finished products export is worth
USD 700 billion, and stand alone potential of AYUSH raw material export from
India is USD 3,000 million.
86 YOGIC HERALD JAN 2018