Year in Review 2012/2013 - Page 17

pany is something that helps you in your work? A: The fact that we’re Swedish has made a huge impact on who we are as a company today. The Swedish are creative, have a love for technology, and an amazing work ethic. And due to the high internet penetration we are a country of early adopters. That definitely helped us in the early years but because we’ve hired people from all parts of the world since the start I’d say we’ve been a global company from the start. has always been to provide all the world’s music to the world and with Facebook we’re able to reach even more people faster and encourage them to share music among each other. Today we have over a billion playlists created that people are sharing with each other so we’re doing a pretty good job in spreading the love of music. Q: Does Spotify follow a Swedish mindset and business culture within the company or is it global? Q: How is it working at Spotify in USA compared to in Sweden? A: Today Spotify is a global company with Swedish A:: It’s been so much fun and I love it here. New York City is a very inspiring place to live and work. I can explain the Swedish culture to the Americans and the American culture to the Swedes and it’s always good with someone who understands both sides and sometimes acts as a cultural diplomat. H?X[H[???HH8?'??[??\?[\???X?x?'H?\?]?H[Y\?X?[?[?KH?YY??X?[???\[?\?KH?^?H?HX[?H?Y??[X?\??[?H?\?H?[?\???]H[?\???[??K???[??Y[??\??]?x?&]?H??H?X]?\?X???H??[X\??]???[??[??KH???[Y\?[?]\??[XH\?Y??\?[?[?X[?H?^\????HH???[Y\?[?H??X??[???\?]8?&\?[\?[??X????Y?HH??[\?H[?X\??][?Z[??\?X?]?]Y\?[???[][?X?][????]8?&\??[]?[???H]YY[??K???N??]?[?H?YH\??Y?Y?X?[?????Y\?]\?X??N?\?H\?HH???X]\?\??[??[????Z[???N??X?\?HHXZ??Y??\?[??\??]?Y[?X\??][??[???Y[?]\??H[?[?T?O??N?Y?[?x?&\?H?[?\?[^?[??[?H??[\??YH][???Y[???H[???H[?H[[??]X?[????[??\??]?[???HXZ?HX?\?[??[???\??[H\?H[?HT?]8?&\?[?HY\?\??X?[ ?]??Y?H?H?H??Z[H?[\?H]?]?H[?H?X]]?H??YY?H[?[???\?Y?H[?H??XZ?\[?]Y\?[?[????????H??Y[?\???[HH\?[?H????[???]?]?Y??\??ZY?] ?[??Z?X[?[???Y\??\?HXY?XH^H\?H[??Y\??X?\??[??]Y?\?x?&\?H?[?\?[[YHH??&]???H??[?H\?H[?HT?\?H[\?\??Y?]H[[?[??[[?Y\?\??]\?H??Z[?????H??Y[?[????[??]H?[[[?[??HHZ[[??[][?HY?YK??x?&]?H??]??[[?Y?X]]?H[?H[???Y[?[?x?&[H?Y??Y?H?[?[[H??XX??]?[??Y??\?]YY[??\???N?T?H\?H?Y?[?][X?[\?[X\??] ??]?H[?B?X??YHY??\?[??\??\]Z\?Y[?X\??][????]Y?Y\???Y??]T?O??N?\?\???Y][??][?H?YH\??[?Y?X?X[[?B???????[?[??]??N??x?&\?H[?H?H?\??X?H??Y[??[H??8?&\?]\?X??[?H?]?x?&\?H??[[??[?H?][?H??[\?[???H?\??[X\?YH??\H??X]\?\?]\?H[???\?Y?]\?X?\???\?H[??\?][??H^\?Y[??H???\?\?\??\?\???Y][???x?&]?H?H[??\???]?H[?H[?H[??\?][??[?\?[????Y?K?^x?&[?H?[X\?Y[??[?X\?H????&]???]??X??[H?] ???N??x?&]?H\?Y??[[[??]\?X?\?Y?]?????[??Y??X?Y[?^\?Y[??H?[?\??[??\???X? \??H[??\???[?[?Z?H]?X\??][?H?\????X?H?^H?]?[?H??[?[[??\???N????[?H???\???\]]???X?\?[??O??N??]\?HH[??????Y?H[?H?]\?H?B?T?X\??]??N??x?&\?H??Y[??H]YY[??H??Y][??Y??\?[???[?[??H???H??&][???\?H]X?X??][H[??\?^K]?Y^H????x?&\?H?\????\?[????Z[[??H?\???X????\?\?\???[[?O??N??x?&\?H???\?[?????[?Z[???????\??\?[?\??[??^H???\?Y[???XYH???]?[?[?H[Y\?X?[??[?X[?HY??\?[??^\???N???\?H??X??][??]?X?X?????[??Y?[?\?X\??][??\??X?????[?H[???X][?X??]??Y?K?\?]Z\??X??]H]??˜??Y?K???K?^??\?[?Y[??N??X?X????\??H??\??Y??\?\??\?????\??X[B??Y?H M??