Ever wondered why most eCommerce sites
ver
eCommerce
present products against a clean and endless
white background?
The answer is simple really. It increases profits. High quality point
point-of-sale
(POS images) photographed on a white or a neutral infinity curve
directly influences the bottom line.
Is it surprising then that in 2014, giant
eCommerce company, Amazon, deemed it
necessary to register a patent for this basic
photography process with the US Patent
Office? Patent no 8676045, simply referred to
,
as Studio
Arrangement,
,
describes
a
technique that is the industry standard for
showcasing products on retail websites
websites.
Here is how presenting your
products on a seamless white (or
neutral background) can also
work for your eCommerce
company:
IMPROVING SALES
It supports browser-to-buyer conversion on
buyer
eCommerce websites and improves sales.
According to MDG Advertising in New York,
n
67% of consumers indicate that clear and
detailed images definitely influence their
buying patterns. In fact it is even more
important than the product description,
information about the product and customer
he
ratings. Have a look at their infographic
below.
SAVING PRODUCTION AND
EDITING TIME
It also simplifies the creative shooting
process and post-production time, and saves
production
money by ensuring colour accuracy and
simplifying, even eliminating, the deep
deepetching or cut-out process in post
out
post-production
thereby reducing the chances of pixe
eby
pixelated
edges around the product.
IMPROVING WORKFLOW
Consistency of visual style improves the
website maintenance workflow. It ensures
continuity and requires fewer adjustments to
match older and recently shot images. It also
makes it easier to embed into the sales page.