XIOX MAGAZINE Volume 1 Issue 6 | Page 36

XiOX ARTIST SPOTLIGHT Danessa Myricks A makeup Maverick who’s eye for photography has encapsulated her ideals of beauty. Inspired initially by the inner sphere of the beauty business, Danessa’s career hit the ground running at the corporate level, where she discovered her true passions aligned the trajectory towards artistry. With insight and business structure intact, she noted the highest opportunities were to alleviate the issues of cosmetic marketing for ethnic skin tones coloring the world. From fair to deep complexions, Danessa aimed to touch all faces equally. Her approach to beauty ignited the desires to co-create with global beauty brands like Kiss and her on-going role as Director of Product Innovation at Benefit Cosmetics. Danessa’s artistic expertise and drive enabled opportunities to work on the faces of numerous celebrities like Fantasia, Britney Spears, Madonna, Ciara, Mario, Chris Brown, Bow Wow, Shontelle, Jazmine Sullivan, Angela & Vanessa Simmons, Jordan Sparks, Enrique Iglesias, 3LW, Brian Mcknight, Brooke Valentine, Floetry, Chris Rock, TI, Sean Paul, Mary Mary, Blu Cantrell, Tina Marie, BOB, Lupe Fiasco, Juan Luis Guerra, Ana Ortiz of Ugly Betty, Allison Williams, 702, Goapele, Tha’ Rayne, Isyss, and more. Always ahead of the digital curve with great success she produced her best techniques into over a dozen how-to videos where devotees of beauty around the world could access professional artistry first hand. As a published author Danessa manifested makeup instruction with two books focused on contour, highlight and color for makeup artists. Currently Danessa spends her time creating her brand Danessa Myricks Beauty, a global beauty blend of professional insight and wearable cosmetics available to every makeup devotee on the planet. www.danessamyricksbeauty.com Who are you and what do you do? I am an artist who is on a lifelong journey to express all of the beauty I hold in my imagination. Currently I express my art in 3 ways 1.Makeup artistry 2 Photography 3.Product development Why do you do what you do? The short answer, it feels good. Expressing myself in these ways allows me to live wholeheartedly. These things bring me absolute joy and keep me in a constant state of creativity. What was the fi