WSI Wisdom Book English Version - Page 7

Goals and Challenges: The Results: Prior to working with WSI, the client had challenges reaching anEnglish and Arabicspeaking target group interested in the topic of weight loss. They were running campaigns within a short period of time and seeing very little results. WSI’s objectives were to: By targeting the campaigns, WSI helped the client achieve 560 registrants for the event within 3 weeks specifically through WSI’s efforts. In addition, 12,352 visitors came to the site in only one month and more than 1,500 local leads registered online.  Gain exposure  Leverage call-to-actions  Increase conversions  Capture information  Target specific segments The Solution: The client is extremely happy with the campaign and how targeted and effective it was. The campaign has achieved enormous results and value for money that traditional promotional activities could not deliver before. This in turn has resulted in impressive footfall at the event, which pleased both the organizers and exhibitors. WSI’s advanced digital marketing strategy for the Weight Loss Show included:  Web presence (Conversion Architecture)  Brand building (online banners)  Database building (registration form)  Lead nurturing (email marketing)  Ongoing review (testing and enhancing) The solution that WSI implemented for the client included a great deal of creative design for the website and several banners that the company used to advertise its events. A professional website was built for informational purposes and acted as the uniting tool for all other marketing activities. A separate landing page was built in Arabic for those who clicked on the banner ads, which had Conversion Architecture elements. WSI used a top-notch email marketing and database system for the client and provided regular reports on the results of each campaign. WSI Consultant: HUSAM JANDAL Dubai, UAE Page 6 Copyright ©2011 by RAM