WSI Wisdom Book English Version | Page 61

Goals and Challenges:
The client tried running pay-per-click (PPC)
programs on their own and with the help of
other companies but never achieved a return
on investment. They had virtually no traffic
and no business from their website.

The Solution:
WSI developed a pay-per-click (PPC) strategy
that drove targeted traffic to
www.MaidInCalifornia.com. We quickly found
the highest performing keywords were actually
a combination of a few generic “heavy hitters”
that drew a lot of traffic, and a high volume of
individual geo-targeted keywords that only
drew one or two visitors each month. These
two strategies were combined to produce as
much qualified traffic as the client can handle.

The Results:
As a result of the campaign, the client
increased their business so quickly they had to
hire 2 additional people! WSI is delivering
many leads at half the price they were paying
when they did it themselves. The following
statistics are purely a result of the campaigns
WSI is running (does not include any incidental
contact points). Between February 17, 2008 –
January 10, 2011, we achieved the following:
 Impressions: 1,065,147
 Visits: 8,475
 Phone calls (recorded): 1,923
 Emails: 142
 Web events: 5,176
 Average visits per week: 61.1
 Average spend per week: $190.03
 Average cost per visit: $3.11

The vast majority of these contact points
resulted in a sale. Since housekeeping is a
recurring service, there is a lifetime value to
most of these sales.

TESTIMONIAL
“I am so sorry we didn’t start
working with WSI years ago. We
can’t believe what a difference it
made once WSI took over our
website and search engine
marketing. You have completely
changed our business for the
better. Our main house keeping
campaign is really cleaning up
(pardon the pun). Not only that, we
are spending half what we used to
spend! These numbers are
staggering for us. I can’t express
how much WSI helped my
business".

Deborah A. Kerr
Maid in California

WSI Consultant:
CHUCK BANKOFF
California, USA
www.wsieworks.com

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