WSI Wisdom Book English Version | Page 53

Goals and Challenges:
Prior to WSI, Poirier & Associates had a
website with no idea if they were getting any
traffic. Even the odd time when a prospect
called them from the site, they did not know
how that person found the firm. The client’s
website was not found on Google.
WSI’s objectives were to help Poirier &
Associates gain a strong web presence,
generate a stream of leads online and see a
return on their investment.

The Solution:
WSI implemented an online marketing
strategy that included the following:
 Started a PPC campaign to drive traffic to
the original website (the original
webmaster was managing)
 Continued to provide analytics about the
visits and their conversion rate
 Suggested changes to the site that would
help with the conversion rate (again, the
original webmaster was managing this site)
 Since conversion rates for the original
website were still below average, WSI
suggested a landing page with the focus on
conversion by a phone call to the office or
an email submission form
 Continued with a PPC campaign to the new
landing page that WSI designed

The Results:

As of July 2010, the firm has completed 5
deals as a result of the PPC campaign that
WSI was conducting. The total income to the
firm is in excess with $16,000. They also have
4 more prospects that could turn into deals
very soon, and they continue to receive leads
online every week.

TESTIMONIAL
“WSI started a PPC campaign with
me to give my business a regular
web presence. With their method
of explaining the process in a
language I could understand, I
have learned the importance of
having a website and landing page
that actually encourages prospects
to call or email me. Prior to
engaging with WSI, I had a website
up for years but did not get any
business from it. I’m very satisfied
with the consulting advice WSI has
provided. I will continue to refer
my business associates to them".
Ron Poirier
President
Poirier & Associates

WSI Consultant:
DAVID MOTKOSKI
Alberta, Canada
www.smartwsimarketing.com

WSI’s strategy has provided Piorier &
Associates with a professional web presence,
a stream of online leads and a great ROI in a
very challenging and competitive vertical.

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