WSI Wisdom Book English Version | Page 51
Goals and Challenges:
Victron’s old site was not representative of
their status and reputation. It was built years
ago, rarely maintained and looked very old
and simple. The company was embarrassed to
show it to their clients. Also, they were not
showing up on any searches even when their
name was entered. Instead, other companies
with the same name showed up.
Victron wanted to have a more modern and
professional looking site that they would be
proud to show to their clients. They also
wanted to be found when people search for
their industry in the major search engines.
The Solution:
This is an ongoing project. WSI designed a new
professional looking website for Victron.
Shortly after, WSI started a search engine
optimization (SEO) campaign for 20+ key
phrases related to the company’s industry. In
addition, a content marketing strategy was
implemented to keep the company blog
updated with fresh, relevant content on a
regular basis.
The site is now ranking at the top of major
search engines for many of the targeted key
phrases, contributing significantly to traffic
and exposure. Most importantly, the
company has reached global prospects due
to WSI’s Internet marketing strategy applied
to their business.
TESTIMONIAL
“I would like to provide a very
positive recommendation
regarding WSI. WSI’s efforts,
consultations and advice has
produced results that were quite
surprising to us. WSI’s efforts have
translated to increased business
opportunities for our company.
Personally, I’ve valued WSI’s
collaborative/consultative style as
well as their firm understanding of
the channels across the Internet
and commitment to offering
practical, effective ideas for us to
pursue. Thank you WSI!”
Craig Miller
Director, Business Development
Victron Inc.
The Results:
The new site is professional looking and
reflects the company’s image very well. WSI
updates it regularly with new information that
employees are proud to show.
The website was built using the WSI Business
Edge platform, which makes site maintenance
very easy. The website is constantly being
updated with new press releases and content
keeping the site interesting and fresh.
WSI Consultant:
JASON YI
California, USA
www.ezwsiweb.com
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