WSI Wisdom Book English Version | Page 5
Goals and Challenges:
Stork’s Nest was advertising through
traditional methods of Yellow Pages, radio
and local newspaper ads. Their original
website was 100% Flash and not recognized
by the search engines. Due to the downturn
in the market, enrollments were dipping.
They needed a measurable way to attract
new visitors to the school for enrollment.
The Solution:
WSI’s solution for The Stork’s Nest Child
Academy was to build a new website using
the WSI eFusion platform. WSI also optimized
the website for local place search in the
spring of 2009. Afterwards, WSI initiated a
pay-per-click (PPC) campaign using the callto-action of “free initial registration worth
$75”. For existing families, they were able to
access easily downloadable calendars.
The Results:
WSI’s solution for Stork’s Nest provided the
day care with a steady stream of leads
coming from the website with workflows and
requests for tours sent to specified locations.
They immediately experienced a dramatic
increase in leads and new enrollments to the
school. WSI also used email marketing to
follow up with prospective families that did
not enroll but showed interest. This way,
those leads were not forgotten but were
nurtured for potential future enrollments.
Rhode Island”, “Daycare East Greenwich,
Daycare Warwick”, “Daycare Smithfield”.
Since starting the project, there have been
over 150 leads with approximately 50 new
enrollments both full-time and part-time.
TESTIMONIAL
“In a tough economy, we were
hesitant to take on another
expense for advertising, but WSI
helped us to see that website
marketing was a necessity in
today's market. They were right!
Our business has really blossomed
and it is through the referrals that
came through our website! We are
truly grateful to work with such
talented people and a company as
fantastic as WSI. The return on
investment (ROI) was astounding
to me and it is all through WSI's
commitment to our site that this
was possible!”
Michele Stevenin
Vice President
The Stork’s Nest Child Academy
WSI Consultant:
SCOTT WASSERMAN
Rhode Island, USA
www.wsiwikipro.com
From a search engine perspective, the
website ranked page one for the following
keywords: “Daycare Rhode Island”, “Day Care
Page 5
Copyright ©2011 by WSI