Goals and Challenges:
Prior to WSI, HR Solutions was using multiple
companies/consultants for web design, copy
writing, email marketing and site updates.
Company owner Renee McNally was
managing pay-per-click (PPC) ads on her own.
WSI was brought in to handle search engine
optimization (SEO), and frequent
disagreements arose between all parties as to
the best courses of action – a classic case of
"too many cooks in the kitchen". The company
owner was constantly forced to make
decisions with conflicting input from several
consultants. Overall, web marketing became
stagnated.
The objectives of the project were to provide a
more cohesive and comprehensive web
marketing plan, and to provide the company
owner with a single point of contact, with
consulting input that was based upon verified
best practices. It was also evident that a
website solution that included a blog, ecommerce and email marketing could bene