WSI Wisdom Book English Version - Page 49

Goals and Challenges: Prior to WSI, HR Solutions was using multiple companies/consultants for web design, copy writing, email marketing and site updates. Company owner Renee McNally was managing pay-per-click (PPC) ads on her own. WSI was brought in to handle search engine optimization (SEO), and frequent disagreements arose between all parties as to the best courses of action – a classic case of "too many cooks in the kitchen". The company owner was constantly forced to make decisions with conflicting input from several consultants. Overall, web marketing became stagnated. The objectives of the project were to provide a more cohesive and comprehensive web marketing plan, and to provide the company owner with a single point of contact, with consulting input that was based upon verified best practices. It was also evident that a website solution that included a blog, ecommerce and email marketing could bene