WSI Wisdom Book English Version | Page 47

Goals and Challenges:
Before working with WSI, the client had an
outdated website design and a poor Internet
marketing strategy. They were not satisfied
with their website statistics: bounce rate 67%,
average time on site only 1:24 and only 2
pages seen per visit. As their main source of
leads and bookings comes online and their
budget for this is quite high, they realized that
they were wasting money and asked WSI to
help them.
TallinnHotels operates 4 hotels with different
price range. One of the project goals was to
make it easier for clients to find the best hotel
for them. The objective of this project was to
re-design the brand for TallinnHotels, starting
from the website and end with business cards.
We also wanted to create a search engine
optimization (SEO) strategy and integrate
social media to marketing plan and get more
bookings online.

The Solution:
WSI designed and created a new website for
the company focused on Conversion
Architecture and integrated it with social
media. The website features: online booking
functionality, contact form, phone booking,
email booking and social media connections. In
addition, we added an online support feature
allowing the hotel staff to help their clients
book the right room.
To make it easier for clients to decide which
hotel room to book, we integrated a 360degree view feature within this site. The site is
in 4 languages: English, Estonian, Russian and
Finnish.

TallinnHotels’ Facebook and Twitter pages
were designed following the website style.
Also new email templates and email footers
were designed. To make it complete, we
designed new business cards as well. WSI is
doing SEO and running PPC campaigns in 5
countries and helping them with email
marketing.

The Results:
The hotel is very happy with WSI’s solution
and the results we have produced. They like
the new look of the website and other
marketing materials as well as the social
media pages.
 They appear on the first page of Google
for the main keyword phrases “Tallinn
Hotels” and “Tallinn Hotel”
 Total visits increased from 4000 to 5000
 Website bounce rate dropped from 67%
to 45%
 Average time on site increased from 1:24
to 2:26
 Pages per visit increased from 2.0 to 3.5

WSI Consultant:
ARMIN TULL
Hajumaa, Estonia
www.wsionline.ee

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