WSI Wisdom Book English Version - Page 47

Goals and Challenges: Before working with WSI, the client had an outdated website design and a poor Internet marketing strategy. They were not satisfied with their website statistics: bounce rate 67%, average time on site only 1:24 and only 2 pages seen per visit. As their main source of leads and bookings comes online and their budget for this is quite high, they realized that they were wasting money and asked WSI to help them. TallinnHotels operates 4 hotels with different price range. One of the project goals was to make it easier for clients to find the best hotel for them. The objective of this project was to re-design the brand for TallinnHotels, starting from the website and end with business cards. We also wanted to create a search engine optimization (SEO) strategy and integrate social media to marketing plan and get more bookings online. The Solution: WSI designed and created a new website for the company focused on Conversion Architecture and integrated it with social media. The website features: online booking functionality, contact form, phone booking, email booking and social media connections. In addition, we added an online support feature allowing the hotel staff to help their clients book the right room. To make it easier for clients to decide which hotel room to book, we integrated a 360degree view feature within this site. The site is in 4 languages: English, Estonian, Russian and Finnish. TallinnHotels’ Facebook and Twitter pages were designed following the website style. Also new email templates and email footers were designed. To make it complete, we designed new business cards as well. WSI is doing SEO and running PPC campaigns in 5 countries and helping them with email marketing. The Results: The hotel is very happy with WSI’s solution and the results we have produced. They like the new look of the website and other marketing materials as well as the social media pages.  They appear on the first page of Google for the main keyword phrases “Tallinn Hotels” and “Tallinn Hotel”  Total visits increased from 4000 to 5000  Website bounce rate dropped from 67% to 45%  Average time on site increased from 1:24 to 2:26  Pages per visit increased from 2.0 to 3.5 WSI Consultant: ARMIN TULL Hajumaa, Estonia Page 46 Copyright ©2011 by RAM