WSI Wisdom Book English Version | Page 45
Goals and Challenges:
Before working with WSI, the non-profit
organization, Mustard Seed Canada, had no
Internet marketing strategy, was using a
template website and was very concerned
that their current donorbase was aging with
no strategy to get new, younger donors. WSI’s
objectives were to re-design the website,
improve its visibility in the search engines for
industry keywords, generate support online
and create a social media strategy for them.
The Solution:
WSI re-designed the organization’s website
using the WSI eFusion platform and set up a
method for staff and volunteers to make
changes to the website as necessary. In
addition, we created a content marketing
blueprint, conducted initial keyword research,
completed a competitor report and began a
monthly search engine optimization (SEO)
campaign focused on article marketing and
link building.
We also ran a targeted pay-per-click (PPC)
campaign for 3 months to generate immediate
traffic to the website. We also created a
custom Facebook page for them and did a 3month social media campaign to start
generating interest.
The Results:
As a result of WSI’s services, Mustard Seed
Canada began to appear on page 1 of Google
for 4 of the 5 keywords we were targeting.
Their fanbase on Facebook went from 0 to
almost 800 people. In addition, they have
received increased traffic to their new site.
WSI has completed Phase 1 of the project,
which is to increase brand awareness for the
organization and start building relationships
with a younger donorbase. Since then, they
have received a few inquiries from other
organizations that found them online and
want to be involved in a project.
TESTIMONIAL
“We knew mass mailing was
proving to be less and less
rewarding. Now with WSI, we’re
learning new ways to share how
Mustard Seed is providing better
opportunities for children in
Southeast Asia. As we learn how
to engage people online, we’re
finding more people keeping in
touch. And yes, we’ve found that
there are young people out there
who care enough to make a
contribution”.
Lucie Howell
Administrator
Mustard Seed Canada
WSI Consultant:
LIANA LING
Ontario, Canada
www.wsiwebconnects.com
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