WSI Wisdom Book English Version - Page 43

Goals and Challenges: The Results: Prior to working with WSI, Sunsweet’s primary marketing focus in Europe was traditional advertising channels, primarily TV. Our challenge was to devise an Internet marketing initiative that integrated well with Sunsweet’s traditional TV advertising campaign. Below is a summary of the results: The Solution: Collaborating with our WSI colleagues in Italy, we launched a new website dedicated to the Italian market and ran successful search engine marketing campaigns. Some of the elements [