Goals and Challenges:
The Results:
Prior to working with WSI, Sunsweet’s primary
marketing focus in Europe was traditional
advertising channels, primarily TV. Our
challenge was to devise an Internet marketing
initiative that integrated well with Sunsweet’s
traditional TV advertising campaign.
Below is a summary of the results:
The Solution:
Collaborating with our WSI colleagues in Italy,
we launched a new website dedicated to the
Italian market and ran successful search
engine marketing campaigns. Some of the
elements [