WSI Wisdom Book English Version | Page 41
Goals and Challenges:
Before working with WSI, B-Safe used to have
a basic website for several years, which did
not produce results for them. When B-Safe
started working with WSI, our goals for the
new site were to:
Create a professional looking site that
reflected the company’s brand and image
Achieve higher Google rankings for relevant
keywords
Generate more leads and a better
conversion rate
The Solution:
WSI’s solution was to start with a small
website (10 pages) for B-Safe. We optimized
that site for local search focusing on
Mississauga and the Greater Toronto Area.
Our overall campaign included: search engine
optimization (SEO), web analytics, Google local
listings and copywriting.
The Results:
As a result of working with WSI, B-Safe now
has a professional looking website that is
constantly being updated. The site is visited by
hundreds of visitors that find the website using
dozens of relevant keywords related to the
company and its industry. B-Safe is now
generating around $50,000 from new
businesses every month.
To evaluate and continually enhance our
results, WSI measures the following:
Basic metrics: number of visitors, time
each visitor spends on the site, number of
pages visited, bounce rates, etc.
Other metrics: geographic area of visitors,
sources of traffic, keywords that generate
traffic, names of the companies who are
finding the B-Safe Electric website
TESTIMONIAL
"We have had a website for many
years and the site was not doing
much for my business. In February
2009, WSI started managing my
website. They meet with us on a
regular basis and contunously
adjust it. My website is now
updated and keeps growing. But
the neat thing is that now B-Safe is
at the top of Google for relevant
searches, which have generated
hundreds of thousands of dollars in
business with customers that I
otherwise would have never met".
Brian Scheele
Master Electrician
B-Safe Electric
WSI Consultant:
VICTOR CASTELLANOS
Ontario, Canada
www.wsileadgenerator.com
Page 40
Copyright ©2011 by RAM