WSI Wisdom Book English Version - Page 41

Goals and Challenges: Before working with WSI, B-Safe used to have a basic website for several years, which did not produce results for them. When B-Safe started working with WSI, our goals for the new site were to:  Create a professional looking site that reflected the company’s brand and image  Achieve higher Google rankings for relevant keywords  Generate more leads and a better conversion rate The Solution: WSI’s solution was to start with a small website (10 pages) for B-Safe. We optimized that site for local search focusing on Mississauga and the Greater Toronto Area. Our overall campaign included: search engine optimization (SEO), web analytics, Google local listings and copywriting. The Results: As a result of working with WSI, B-Safe now has a professional looking website that is constantly being updated. The site is visited by hundreds of visitors that find the website using dozens of relevant keywords related to the company and its industry. B-Safe is now generating around $50,000 from new businesses every month. To evaluate and continually enhance our results, WSI measures the following:  Basic metrics: number of visitors, time each visitor spends on the site, number of pages visited, bounce rates, etc.  Other metrics: geographic area of visitors, sources of traffic, keywords that generate traffic, names of the companies who are finding the B-Safe Electric website TESTIMONIAL "We have had a website for many years and the site was not doing much for my business. In February 2009, WSI started managing my website. They meet with us on a regular basis and contunously adjust it. My website is now updated and keeps growing. But the neat thing is that now B-Safe is at the top of Google for relevant searches, which have generated hundreds of thousands of dollars in business with customers that I otherwise would have never met". Brian Scheele Master Electrician B-Safe Electric WSI Consultant: VICTOR CASTELLANOS Ontario, Canada Page 40 Copyright ©2011 by RAM