Goals and Challenges:
The Results:
Prior to working with WSI, Diablo Solar
Services was not being found on the major
search engines. In fact, when searched for
their company name “Diablo Solar” on Google,
another company would come up above them,
which annoyed the owner great deal.
As a result of WSI’s services, Diablo Solar is
now being found on the first pages of all
major search engines for their keywords.
Traffic to the site has increased drastically.
They have relied on traditional marketing
methods and referrals for all of their business
for over 25 years. They were very successful.
But the owner was beginning to realize that he
needs to have a better presence on the
Internet. They have not done any Internet
marketing prior to meeting with WSI. This
company is serious about marketing as they
allocated a significant amount of their budget
for marketing every year, and they were ready
to shift some of that money to the Internet.
WSI’s objectives were to help the company be
found organically for local searches for solarrelated keywords within their territory and to
generate traffic to their website immediately.
The Solution:
WSI provided Diablo Solar search engine
optimization (SEO), pay-per-click (PPC), blog
writing, content writing, email marketing and
video optimization services.
This is an ongoing campaign. They are ranking
in the top 5 for all of their originally targeted
keywords – top of the first page of Google.
WSI has since added additional keywords to
expand geographic coverage and ^H\