WSI Wisdom Book English Version | Page 37

Goals and Challenges:

The Solution:

This is an existing client of WSI who started a
new venture in anticipation of the coach
services that would be needed during the
2010 Soccer World Cup. Before CBT Coaches
became a client, they had no web presence at
all because the business was brand new. The
challenges that lay ahead included:

WSI created a professionally designed
marketing website for the client and
conducted a series of Internet marketing
services such as: develop a PPC campaign
that drove targeted traffic to the website,
optimize the entire website, provide 4
content pages per month, measure analytics
and offer ongoing consulting.

 Setting up a web presence from scratch
 Generating qualified leads online
 Competing with other South African tour
operators that were already established
WSI’s objectives were to:
 Create a professionally designed website
that would convert well
 Create a content blueprint for the website
 Apply an ongoing SEO strategy to improve
the website’s search visibility
 Design a long-term organic search strategy
that will keep CBT Coaches at the top of
search engines for “corporate events and
large event passenger transport logistics”
 Develop keyword-specific landing pages for
targeted PPC campaigns, designed to
convert search visitors into clients
 Drive targeted traffic to the website
 Develop a content marketing plan to
increase online brand awareness
 Track performance using Google Analytics
 Provide the client with monthly
performance reviews that will drive
marketing campaign adjustments and
provide data to determine marketing
effectiveness

The Results:
The project started from scratch since this
was a start-up business and the results
exceeded all the business goals for the year.
Through this experience, WSI demonstrated
that we could generate leads quickly through
Internet marketing. Some of the results
include:
 4 out of every 10 leads came from the site
 Generated $8,000/mon recurring revenue
 During the 2010 Soccer World Cup month,
CBT generated $300,000 in revenue
through their website
o 4 sales per month
o Annual revenue $396,000

WSI Consultant:
FRANCOIS MUSCAT
South Africa
www.wsioms.co.za

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