WSI Wisdom Book English Version | Page 37
Goals and Challenges:
The Solution:
This is an existing client of WSI who started a
new venture in anticipation of the coach
services that would be needed during the
2010 Soccer World Cup. Before CBT Coaches
became a client, they had no web presence at
all because the business was brand new. The
challenges that lay ahead included:
WSI created a professionally designed
marketing website for the client and
conducted a series of Internet marketing
services such as: develop a PPC campaign
that drove targeted traffic to the website,
optimize the entire website, provide 4
content pages per month, measure analytics
and offer ongoing consulting.
Setting up a web presence from scratch
Generating qualified leads online
Competing with other South African tour
operators that were already established
WSI’s objectives were to:
Create a professionally designed website
that would convert well
Create a content blueprint for the website
Apply an ongoing SEO strategy to improve
the website’s search visibility
Design a long-term organic search strategy
that will keep CBT Coaches at the top of
search engines for “corporate events and
large event passenger transport logistics”
Develop keyword-specific landing pages for
targeted PPC campaigns, designed to
convert search visitors into clients
Drive targeted traffic to the website
Develop a content marketing plan to
increase online brand awareness
Track performance using Google Analytics
Provide the client with monthly
performance reviews that will drive
marketing campaign adjustments and
provide data to determine marketing
effectiveness
The Results:
The project started from scratch since this
was a start-up business and the results
exceeded all the business goals for the year.
Through this experience, WSI demonstrated
that we could generate leads quickly through
Internet marketing. Some of the results
include:
4 out of every 10 leads came from the site
Generated $8,000/mon recurring revenue
During the 2010 Soccer World Cup month,
CBT generated $300,000 in revenue
through their website
o 4 sales per month
o Annual revenue $396,000
WSI Consultant:
FRANCOIS MUSCAT
South Africa
www.wsioms.co.za
Page 36
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