WSI Wisdom Book English Version - Page 35

Goals and Challenges:  Eggington Dairy wished to increase awareness of their dairy milk home delivery service  Eggington Dairy needed milk delivery orders within a local area The Solution:  A landing page was created that was fully optimized for local search using only organic techniques  The landing page included a contact form with a thank-you page  The landing page was manually submitted to the search engines  We added search engine verification files, created XML sitemaps and submitted those  We also created robots.txt and geo tags and added those too TESTIMONIAL "Eggington Dairy, a part of Pecks Farm, has worked with WSI on a number of projects, namely creating landing pages to help promote our home milk delivery service and our hand-made, fresh produce hampers. WSI and their team have been helpful and professional throughout, always guiding us down the right path, and nothing is too much trouble. Both landing pages have been a tremendous success in hitting their targeted audiences, resulting in increased sales almost from day one, which was a great boost! We would and indeed have recommended WSI's services to other businesses wanting to increase their online presence". The Results: Within 1 week of launching the landing page, it was appearing on the first page of Google for over 20 different search terms. Most of these terms appeared not only on the first page, but also in position 1 of Google. Other results included:  An increase in visitors to her website from a standing start to over 1000 visits in a few months – we measured this using Google Analytics  63% of the traffic to her website coming in on a purely organic search - as seen through Google Analytics  Orders placed – 5 new clients in two weeks, and continuing to grow – this was verified by the client Fiona Peck Managing Director Eggington Dairy WSI Consultant: TRACY SPENCE Northamptonshire, UK Page 34 Copyright ©2011 by RAM