WSI Wisdom Book English Version | Page 35
Goals and Challenges:
Eggington Dairy wished to increase
awareness of their dairy milk home delivery
service
Eggington Dairy needed milk delivery
orders within a local area
The Solution:
A landing page was created that was fully
optimized for local search using only
organic techniques
The landing page included a contact form
with a thank-you page
The landing page was manually submitted
to the search engines
We added search engine verification files,
created XML sitemaps and submitted those
We also created robots.txt and geo tags
and added those too
TESTIMONIAL
"Eggington Dairy, a part of Pecks
Farm, has worked with WSI on a
number of projects, namely
creating landing pages to help
promote our home milk delivery
service and our hand-made, fresh
produce hampers. WSI and their
team have been helpful and
professional throughout, always
guiding us down the right path,
and nothing is too much trouble.
Both landing pages have been a
tremendous success in hitting their
targeted audiences, resulting in
increased sales almost from day
one, which was a great boost! We
would and indeed have
recommended WSI's services to
other businesses wanting to
increase their online presence".
The Results:
Within 1 week of launching the landing page, it
was appearing on the first page of Google for
over 20 different search terms. Most of these
terms appeared not only on the first page, but
also in position 1 of Google. Other results
included:
An increase in visitors to her website from a
standing start to over 1000 visits in a few
months – we measured this using Google
Analytics
63% of the traffic to her website coming in
on a purely organic search - as seen
through Google Analytics
Orders placed – 5 new clients in two weeks,
and continuing to grow – this was verified
by the client
Fiona Peck
Managing Director
Eggington Dairy
WSI Consultant:
TRACY SPENCE
Northamptonshire, UK
www.totalwsinetsolutions.com
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