WSI Wisdom Book English Version | Page 33

Goals and Challenges: Kaya Skin Clinic wanted to reach a targeted audience through their web presence. They wanted to promote their clinic online, generate more leads and achieve a better return on investment (ROI). WSI’s objective for the client was to achieve the following goals:  Launch a professionally designed and executed online marketing strategy  Generate leads from targeted search advertising and banner campaigns  Increase customer engagement with a strong social media strategy The Solution: The solution that WSI implemented included the following Internet marketing services:  Conversion Archite