WSI Wisdom Book English Version | Page 31

Goals and Challenges:
In a competitive marketplace where home
buying was at a near standstill, Sage Realty
needed to reach these Internet savvy home
buyers. Additionally, they wanted to be sure
to integrate their brand, marketing messages
and search marketing efforts into a cohesive
Internet marketing strategy. WSI’s objectives
were to continue to move the website
rankings up in the organic search listings as
well as distribute marketing messages out on
the Internet via digital marketing methods.

The Solution:
WSI trained Sage Realty personnel on how to
set up and optimize their social media
accounts such as Facebook, Twitter, LinkedIn
and blog entries. From February 2010 to July
2010, Sage Realty began a submission program
with WSI that included optimizing and
distributing articles, press releases and videos
to increase SEO exposure.
WSI not only guided the company through
these new technology frontiers, but also
helped them grow their business especially in
an industry where many businesses were
closing their doors

The Results:
Sage had the following results for 2010 in the
2nd year of the new website:
 5 potential home buyers found them
searching online
 3 signed up to buy and 2 bought in 2010
 The rest are potential clients for 2011

 Purchased homes had values totaling over
$2,500,000
 They expect the third client to buy in the
next 2 months with an anticipated
commission of roughly $11,000
 Commissions on the clients who have
bought are over $64,000 this year

TESTIMONIAL
“WSI’s services are a vital part of
Sage’s overall marketing strategy,
which includes a variety of
strategies. The purpose is to
integrate all as one ‘brand’, with
Sage being seen as the expert or
leader in that niche. WSI has
encouraged us to move beyond a
well-designed website with stateof-the-art home search features to
submission of videos, whitepapers,
press releases, social media
postings and other peripheral
strategies to boost our rankings".

Linda Walters
Owner and Exclusive Buyer Agent
Sage Realty, LLC

WSI Consultant:
NANCY VINKLER
Pennsylvania, USA
www.wsisimplyroi.com

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