Goals and Challenges:
The company has a world-class reputation for
manufacturing clock, bells and carillons for
landmark buildings and churches throughout
the world. Most of the company’s business
was generated by repeat business from
existing clients or word of mouth. Little to no
business was being generated from the
Internet.
Whilst the company is proud of its long
tradition, it was keen not to appear out-ofdate and out-of-touch with the modern world.
Their old website looked old fashioned and did
little for their public image.
The Solution:
WSI developed a search engine friendly
website that conveys the image of a company
proud of its history whilst appearing modern
and progressive. All pages were optimized for
one primary and a couple of secondary
keywords / key phrases and each page has the
primary keyword in the URL.
Considerable business has been generated by
the website and they are delighted with the
results and even more delighted with the
quality and quantity of business now being
generated by their new website.
TESTIMONIAL
“Further to our telephone
conversation last week, this is to
confirm that we would be
delighted for you to use our
website for your [showcase]. I
would like to take this opportunity
to say how delighted we were with
the way you managed our project.
You listened to our requirements
and understood what we wanted
to convey through our website. The
follow-up service has been superb
and we would have no hesitation
in recommending your services".
Jenny Coombes
Director
Gillett & Johnston (Croydon) Ltd
The Results:
The new website produces around 200
enquiries from all over the world each month.
It is an excellent showcase of their work and
achieves the company’s objectives of giving a
modern fresh appearance to an old
established business. Recent commissions
gained via the website include new work from
a variety of sources, including installations as
far afield and varied as the Falkland Islands,
Singa