WSI Wisdom Book English Version | Page 25
Goals and Challenges:
The Results:
Prior to working with WSI, Cornerstone
Montessori Prep School had no digital
marketing strategy and was only seen online
for keywords related to the company name.
Their lead generation consisted of advertising
in Yellow Pages, educational directories,
educational magazines, referrals and the sign
outside their school. They needed to increase
enrollment to keep the school going.
Particularly due to the changes Google has
made to local search recently, the school is
on page 1 of Google for terms related to
“Toronto Montessori School”. When the new
website went live and we started generating
traffic from Google PPC ads and Facebook
ads, they were receiving 3 calls a day as well
as people dropping in to ask for a tour of the
school and several online inquiries.
The Solution:
In addition, over the last year:
Using the WSI eFusion platform, WSI redesigned the school’s website and conducted a
targeted pay-per-click (PPC) campaign for 3
months to generate immediate traffic to the
website. We also helped them streamline their
processes by creating specific forms on the
website for job employment inquiries, to book
a tour of the school and a more detailed
Admissions Application. The site is even used
for parents to RSVP for special events and
raise funds for special charitable projects.
In addition to the above, WSI also created a
content marketing blueprint, conducted
keyword research, compiled a competitor
report, optimized the website pages and
began a monthly search engine optimization
(SEO) campaign focused on article marketing
and link building.
32 people signed up for their newsletter
27 people completed the Admissions
Application Request
Almost 100 inquiries for more information
came in via the contact form
Inquiries from other organizations
interested in working with the school
came through
As a result of WSI’s outstanding results for
the school, they did not renew advertising
with Yellow Pages or any of the other
subscription except for the one online
directory that is sending them more traffic.
WSI Consultant:
LIANA LING
Recently, WSI also created a custom Facebook
page for the school and are in the works of
designing a blog for the principal.
Ontario, Canada
www.wsiwebconnects.com
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